Maloka se reinventa desde adentro.
Pero hay algo que no podemos olvidar.
Maloka es Colombia.
Maloka es orgullo bogotano.
Maloka es y ha sido nuestro hogar.
Por eso en el futuro también lo será.
Propusimos más que un nuevo identificador de Maloka.
Mantener lo que siempre fuimos y lo que siempre seremos.
Ser el hogar donde la ciencia y la tecnología se funden para entregar experiencias únicas a todos los colombianos.
Quisimos llevar todo ese conocimiento de nuestras tribus indígenas a través de una óptica futurista y digital.
Porque el pasado no lo olvidamos.
Maloka reinvents itself from within.
But there is something we can not forget.
Maloka is Colombia.
Maloka is Bogotanian pride.
Maloka is and has been our home.
That's why in the future it will be too.
But there is something we can not forget.
Maloka is Colombia.
Maloka is Bogotanian pride.
Maloka is and has been our home.
That's why in the future it will be too.
We proposed more than a new Maloka identifier.
Keep what we always were and what we always will be.
Being the home where science and technology merge to deliver unique experiences to all Colombians.
Keep what we always were and what we always will be.
Being the home where science and technology merge to deliver unique experiences to all Colombians.
We wanted to take all that knowledge of our indigenous tribes through a futuristic and digital perspective.
Because we do not forget the past.
Maloka | Futurismo indígena.
Concepto: David Espinosa - Diego Arias
Copywriting: Diego Arias
Dirección de arte: David Espinosa
Fuente: Woun Iek
2018
